Associated Broadcasting Company P.ltd

Ravi Prakash
Founder CEO

A literature and journalism major, Prakash went on to be a frontline broadcaster with several successful shows for premier news channels. Dyed in the wool for 17 years, he dreamt of starting a news channel that would be fiercely independent and bring the best professional practices to Telugu journalism. It all came to be in the spring of 2004 with the launch and instant success of TV9 AP. As CEO of ABCL, he is the steward of its pan-Indian vision and the face of TV9 AP with his self-titled show. He strikes a fine balance between journalism and management, but it's when he is in the anchor's chair that the adrenalin really flows.

Clifford Pereira has been associated with the media business for more than two decades . He has rich experience in the area of sales and marketing. His expertise lies in his deep understanding of business strategies and marketing innovations.

Clifford Pereira
Director

As a finance professional, Murthy brings to ABCL rich acumen gained over 14 years in the entertainment and communications industry. In addition, he has a deep understanding of the ins and outs of cable and satellite distribution platforms. In the ABCL scheme of things, Murthy is the prime enabler, the man who prepares the templates for all staffers to work on. He has been the lead player in the company's aggressive expansion to new markets in Karnataka, Gujarat, Mumbai and its partnership forays into Kerala and Kolkata. He sets the timelines and ensures that ABCL achieves them

M.K.V.N.Murthy
CFO

It is said - laconically, but very truly - that only Badari Prasad knows which cable goes where in the maze of ABCL's technical systems. A professional with 20 years of varied experience in the broadcast and professional video equipment industry and in film post-production, Prasad set up seven TV channels for media major ETV before joining ABCL, and proceeded to rig up operations for TV9 Karnataka and TV9 Ahmedabad. In a widely flung company like ABCL, ensuring compatibility between equipment systems and facilitating ease of use is a challenge. Prasad meets it every day and keeps ABCL ticking.

Badari Prasad
Technical Head